Hypermat Charlottenberg

I was asked to come up with an idea for a commercial to promote Scandinavia’s biggest grocery store Hypermat. As this was to be shown on the web, I thought we needed to figure out a way to be sure to get the viewers attention. The idea was to use a tilt shift lens and a drone to capture the video like it was a miniature world. In addition of it being a fun way to show the store, the effect could also enhance the way of telling how big the store was.

Info

Produced by: Turbin Film
Year: 2014
Genre: Commercial
Length: 00:45
Screened/broadcast: Web

Anders Øvergaard

Anders Øvergaard

Director and editor

Jørn Ranum

Jørn Ranum

Cinematographer

Thomas Leypoldt

Thomas Leypoldt

Composer

Anders Graham

Anders Graham

Producer