I was asked to come up with an idea for a commercial to promote Scandinavia’s biggest grocery store Hypermat. As this was to be shown on the web, I thought we needed to figure out a way to be sure to get the viewers attention. The idea was to use a tilt shift lens and a drone to capture the video like it was a miniature world. In addition of it being a fun way to show the store, the effect could also enhance the way of telling how big the store was.
Produced by: Turbin Film
Director and editor